“The LED displays in the waiting room have totally transformed the patient experience.”

-David Hair, MD MBA
Bakersfield Eye Institute
October 2010


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Waiting Room System
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Waiting Room Messaging System

Customer: Bakersfield Eye Institute
Bakersfield, California

Goal: Improve patient experience and brand image of the clinic

Situation
The Bakersfield Eye Institute, owned and operated by David Hair, MD MBA, is the leading eye surgery center in the greater Bakersfield region. It provides eye exams and has an extensive optician department offering one of the widest range of choices from a top level staff. Many patients visit on a daily basis and the waiting room traditionally provided magazines to help entertain people waiting for their appointment. Dr. Hair saw this as an opportunity to use a new communication medium to entertain and educate patients and to improve the patient experience.

Solution
Dr. Hair was familiar with digital signage and knew the right solution and content strategy could improve the patient experience and also prepare them for their appointment. He began a search for a software package that could support his messaging needs and struggled to find the right one. Many of the applications were too expensive and complicated while others were too restrictive, not allowing creation of the types of messages Dr. Hair knew were appropriate for his audience. Finally, Dr. Hair discovered SceneStudio, which offers the ability to create messages with total design creativity, yet, with a price point and ease-of-use unrivaled by the other applications evaluated.

The waiting room was outfitted with 52” and 42” LED displays that represent the latest in display technology and provides an impressive quality output for patients as they enter the waiting area. The content produced for the displays is the perfect mix of educational and entertaining messages that keeps the audience engaged. The content includes staff bios, history of the practice, short educational videos that prepare patients for their appointment and full screen news and weather.

Results
The waiting room of the Bakersfield Eye Institute provides a transforming experience when patients enter it. The LED displays get immediate attention and the well thought out content keeps them entertained and informed. The impact was so well received that Dr. Hair also deployed a second SceneStudio system in a separate outpatient surgery center, called the RiverLakes Surgery Center, in an adjacent portion of the facility. This system supplements the original strategy of patient education and entertainment while displaying high definition nature videos that provide a calming effect prior to a patient’s surgical procedure.



Case Studies > Waiting Room System



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